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Chip Spirits Consultant

Sales and Brand Manager Team Training, for owners and managers

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These package deals will help you build a powerful plan and teach you and your brand management team how to execute on that plan. These packages will help you squeeze the last sales dollars out of 2017 and get you organized for 2018.

 

Package #1
Planning and budge strategy - $375

• Create a SWO market (strength, weakness, opportunities) grid to build a powerful sales and marketing plan
• Build KPIs (key performance indicators) and learn how to measure and execute on these targets
• 3- and 12-month sales and marketing plan

 

Package # 2
Boots on the Ground - Boot Camp - $425

Spend a day with Chip visiting the on- and off-premise accounts in your market. If your day is long, Chip will be with you the whole time, he will drink a lot of coffee and doughnuts though

This is a hands-on approach to:

• On- and off-premise dos and don’ts
• Using point-of-sale effectively for off-premise
• Improving distributor relations, best practices 
• Targeting on-premise accounts and plan execution
• Shelf management strategies
• Key display strategies
• Pricing strategies per channel

 

About Chip - chipsellarole.com

Email - chipsellarole@gmail.com 

 

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    • New Member, Spirits Consultant 30yrs in the biz
      By Chip Spirits Consultant
      Nice to meet you wonderful folks. I have been to 2 Guild meetings and it is inspiring to be part of such an active and passionate group. Lets chat sometime, I have a lot of stories and real world experience in all tiers of the business. 
      Running a seminar at Seattle Central College on June 7th, with a panel discussion with Vinum, Click and Young's Distributors on the panel. Very important bridge to build.
      http://learnatcentral.org/craft-distilling-institute/professional-workshops-seminars/firing-up-your-craft-spirit-and-wine-sales/
      Cheers,
      Chip
      My website--chipsellarole.com