Chip Spirits Consultant

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About Chip Spirits Consultant

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  • Real Name
    Chip Sellarole
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  • Distiller Status
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    Inspiring people to do the things that inspire them.
  1. These package deals will help you build a powerful plan and teach you and your brand management team how to execute on that plan. These packages will help you squeeze the last sales dollars out of 2017 and get you organized for 2018. Package #1 Planning and budge strategy - $375 • Create a SWO market (strength, weakness, opportunities) grid to build a powerful sales and marketing plan • Build KPIs (key performance indicators) and learn how to measure and execute on these targets • 3- and 12-month sales and marketing plan Package # 2 Boots on the Ground - Boot Camp - $425 Spend a day with Chip visiting the on- and off-premise accounts in your market. If your day is long, Chip will be with you the whole time, he will drink a lot of coffee and doughnuts though This is a hands-on approach to: • On- and off-premise dos and don’ts • Using point-of-sale effectively for off-premise • Improving distributor relations, best practices • Targeting on-premise accounts and plan execution • Shelf management strategies • Key display strategies • Pricing strategies per channel About Chip - Email -
  2. Getting started/personal hobby farm

    Hey Mike, That sounds awesome, especially the grain growing part. I have been in this business for 34 years and here are some key things Planning is great but there is nothing like testing all your ideas first. Stay small, test, make adjustments, test, repeat, test early and test often. In the words of mike tyson, everyone has a plan until they get punched in the face. Take your brand around before you launch, ask questions to retailers, bars and distributors. This will give you an outline and a feeling of how intense the business is. Reverse engineer always, start with the end user and work back, from branding to price, always include all 3 tiers in your pricing, whether you plan to be small, regional or national. Double down on your strengths and hire for your weaknesses. Know when you don't know about something, be proud you don't know, and then get help. Rock on, Chip
  3. Business Value Analysis

    Hey Hawk and Suzy, basically banks are looking for comps, and since the craft distillery biz model is somewhat new, they struggle with appraisals. The fact that some folks have been either bought or partially acquired, Big Gin and Westland, that would be a good contact to speak with. The basic rule of thumb for value when I am working with customers who are planning their end game is, 30% of gross sales plus equipment, after depreciation value, plus inventory at cost Cheers!!
  4. Bottle Pricing Calculator

    Hey Iliasm, this is great, I do have a question about the Markup numbers, maybe you can clarify. Are you using what the distributer gets the product for (FOB) and then they usually mark it up 25% to sell to on/off premise account? example $6.50 25% m/u is $8.13. I am thinking you might mean 25% margin (this is a pain in terminology, most of the east coast of the U.S. uses mark up, and the west coast uses margin. $6.50 with a 25% margin makes the bottle price $8.67. The other point being if we are using margin, most distributors work on a 30-35% margin, making the bottle price $9.28. Cheers, Chip Sellarole
  5. Nice to meet you wonderful folks. I have been to 2 Guild meetings and it is inspiring to be part of such an active and passionate group. Lets chat sometime, I have a lot of stories and real world experience in all tiers of the business. Running a seminar at Seattle Central College on June 7th, with a panel discussion with Vinum, Click and Young's Distributors on the panel. Very important bridge to build. Cheers, Chip My